Planning For A Party: The Most Popular Collegiate Alcoholic Drinks

If you’re planning for a college party, undoubtedly one of the most important facets of your plans should revolve around which alcoholic drinks you’ll offer. Understanding that is incredibly important if you want to throw a truly great party. What are the most popular alcoholic drinks for students? Try these ones on for size next time you want to throw an amazing party.

Favorite Beer Brands

Beer is a beloved drink of choice for barbecues, sports games, and other hangouts. Here are the top 10 beer brands for college students:

  • Corona
  • Bud Light
  • Coors
  • Busch
  • Natural Light
  • Michelob
  • Miller
  • Budweiser
  • Hamm’s
  • Keystone

If you don’t feel like offering a full 10 brands, Corona is a great choice, as it’s a clear winner in the category. Bud Light and Coors follow close behind.

Favorite Hard Seltzer Brands

Hard seltzer is a relatively new craze particularly popular among the trendy collegiate scene. Though there aren’t as many brands available as with other more-established types of alcohol, these five reign supreme.

  • White Claw
  • Mike’s Hard
  • Natural Light
  • Smirnoff
  • Truly

Overall, White Claw leads by a pretty large margin, making it a safe bet if you only want to grab one type of hard seltzer.

Favorite Liquor Brands

Liquor is always sure to be a hit at college parties, especially when the aim is to let loose and have a lot of fun. If you’re looking to offer liquor at your party, consider these top 10 brands.

  • Smirnoff
  • Tito’s
  • Svedka
  • Malibu
  • New Amsterdam
  • Jack Daniels
  • Bacardi
  • Grey Goose
  • Absolut
  • Hennessy

Smirnoff, Tito’s, and Svedka are the top three on this list by a large margin. Considering that they’re all vodka brands, it’s not a stretch to say that vodka is a big hit for college kids.

Favorite Wine Brands

Wine tends to have a pretty strong reputation for older people, typically those past college age, but it’s not completely out of vogue for those in college, either. This survey only ended up with two top wine brands:

  • Barefoot
  • Black Star Farms

Barefoot definitely won the survey overall, and most other brands only received one vote each. If you can only have one, Barefoot is a great option.

The Most Popular Alcohol Overall

So, if you’re going to just have one type of alcohol at your party, which one is best? According to a Gallup poll in 2018, beer was the most favored drink of adults. However, this may not actually reflect college-aged adults.

Instead, OneClass found that liquor was by far the most popular drink of college-aged students, with 61% of people favoring liquor the most. Only 16% preferred hard seltzer and 13% favored beer. If you can only have one, you might want to lean more toward hard liquors.


Obviously, alcohol preferences vary tremendously depending on the individual, the campus, and the friend group. If you’re going to be inviting a few friends over, just ask those friends which alcohol you should buy. However, if you’re planning an all-out party, you may want to keep a bottle of Smirnoff on the table just in case.